Marketing Professional salary in Australia
ANZSCO occupation: Advertising and Marketing Professionals
Last reviewed July 2026
Source: Jobs and Skills Australia — Occupation Profiles (ABS Survey of Employee Earnings and Hours, May 2025) · 2025 data. Annual figure derived from median weekly earnings × 52.
See your take-home pay on $102,000 →At a glance
- People employed
- 103,100
- Annual employment growth
- +3,000/yr
- 5-yr projected growth
- +12.6%
- Skills shortage rating
- No national shortage
- Main industry
- Professional, Scientific and Technical Services
- Works full-time
- 82%
- Avg full-time hours
- 42 hrs/wk
- Works part-time
- 18%
- Female share
- 63%
- Median age
- 36 yrs
Source: Jobs and Skills Australia — Occupation Profiles (ABS Survey of Employee Earnings and Hours, May 2025) (2025) · Jobs and Skills Australia — Employment Projections (May 2025 to May 2030), produced with Victoria University (2025) · Jobs and Skills Australia — 2025 Occupation Shortage List (unit-group level) (2025)
What does a marketing professional do?
Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
- Planning, developing and organising advertising policies and campaigns to support sales objectives
- Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- Analysing data regarding consumer patterns and preferences
- Interpreting and predicting current and future consumer trends
- Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
How to become a marketing professional
Typical education for this occupation, and courses that lead to it.
Education held by people in this role
Courses to get started
Where marketing professionals are employed
Share of workers by state and territory (employment distribution, not pay).
Marketing Professional jobs
Related occupations
Similar occupations
Jobs that pay similar to a marketing professional
Frequently asked questions
How much does a marketing professional earn in Australia?
The median marketing professional earns $101,764 per year ($1,957 per week, or about $52/hour), based on Jobs and Skills Australia — Occupation Profiles (ABS Survey of Employee Earnings and Hours, May 2025) (2025).
What qualifications do you need to be a marketing professional?
Most marketing professionals hold a bachelor degree (52.5% of workers). Pathways vary — see typical courses above.
Is marketing professional a job in demand in Australia?
Around 103,100 marketing professionals are employed in Australia. Employment is changing by about +3,000 workers per year.
Earnings, employment and education data: Jobs and Skills Australia — Occupation Profiles (ABS Survey of Employee Earnings and Hours, May 2025) (2025). Used under CC BY 4.0.
Employment projections: Jobs and Skills Australia — Employment Projections (May 2025 to May 2030), produced with Victoria University (2025). Used under CC BY 4.0.
Skills shortage ratings: Jobs and Skills Australia — 2025 Occupation Shortage List (unit-group level) (2025). Used under CC BY 4.0.
The ABS median refers to full-time non-managerial employees paid at the adult rate; individual pay varies. Annual figures derived from median weekly earnings × 52. Figures are estimates for guidance only.