Marketing Professional salary in Australia

ANZSCO occupation: Advertising and Marketing Professionals

$101,764/year (median)

Last reviewed June 2026

Source: Jobs and Skills Australia — Occupation Profiles (ABS Survey of Employee Earnings and Hours, May 2025) · 2025 data. Annual figure derived from median weekly earnings × 52.

See your take-home pay on $102,000

At a glance

People employed
103,100
Annual employment growth
+3,000/yr
Median age
36 yrs
Works part-time
18%
Female share
63%
Main industry
Manufacturing

What does a marketing professional do?

Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

How to become a marketing professional

Typical education for this occupation, and courses that lead to it.

Where marketing professionals are employed

Share of workers by state and territory (employment distribution, not pay).

Marketing Professional jobs

Related occupations

Frequently asked questions

How much does a marketing professional earn in Australia?

The median marketing professional earns $101,764 per year ($1,957 per week, or about $52/hour), based on Jobs and Skills Australia — Occupation Profiles (ABS Survey of Employee Earnings and Hours, May 2025) (2025).

What qualifications do you need to be a marketing professional?

Most marketing professionals hold a bachelor degree (52.5% of workers). Pathways vary — see typical courses above.

Is marketing professional a job in demand in Australia?

Around 103,100 marketing professionals are employed in Australia. Employment is changing by about +3,000 workers per year.

Earnings, employment and education data: Jobs and Skills Australia — Occupation Profiles (ABS Survey of Employee Earnings and Hours, May 2025) (2025). Used under CC BY 4.0. Annual figures derived from median weekly earnings × 52. Figures are estimates for guidance only.