Paid Programmatic Media Lead

LocationSydney NSW, Australia

Work TypeFull time

Positions1 Position

Published At:a month ago

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Job no: HCRJT

Category: Consumer

• Join a powerhouse of brands that connect customers, businesses and communities.
• Location: Sydney
• Bring your boldness and stand out in an organisation that supports you to shine.

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.

Could that be you?

Your opportunity

As our valued Paid Programmatic Media Lead, you will take ownership of TPG Telecom’s programmatic media strategy end‐to‐end, driving performance, efficiency and innovation across the full funnel. You’ll lead high‐impact campaigns across display, video, audio, native and emerging channels, using data, technology and audience insight to deliver measurable business outcomes.

Working closely with our marketing, analytics, creative and product teams, you’ll shape best‐in‐class programmatic practice—staying ahead of platform innovation, evolving privacy requirements and changing customer behaviour. This is a career‐defining opportunity to influence how one of Australia’s leading telcos connects with millions of customers at scale.

Responsibilities

Programmatic Strategy & Planning

• Develop the overarching programmatic strategy across display, online video, native, audio, DOOH, and emerging channels.
• Recommend optimal budget distribution, forecasting, and future investment opportunities.

Campaign Management & Optimisation

• Oversee end‐to‐end setup and management of campaigns within DSPs (e.g., DV360, Amazon)
• Oversee team optimisation and QA.

Measurement, Analytics & Reporting

• Develop best measurement practices cross channels.
• Oversee weekly, campaign and QBR reports

Data, Tech & Audience Leadership

• Develop new and existing customer audience targeting frameworks for each brand/product.
• Stay up‐to‐date on identity solutions, privacy changes, and cookie less targeting innovations.

What you’ll bring

• 8+ years’ experience in programmatic media, either in‐house or at an agency.
• Hands‐on experience with key DSPs (e.g., DV360, Amazon).
• Strong understanding of audience strategy, data partners, and measurement techniques.

What's in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Come join us and build a better future. Apply today.

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom*here.*

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.